All Posts by Erno Hannink

Vandaag het gesprek met Kees de Jong.

Kees is ondernemer, investeerder, spreker, mentor en schrijver. Sinds hij samen met zijn compagnon Wout van der Wijk, Blauw Research begon, heeft Kees meerdere snelgroeiende bedrijven in binnen en buitenland geleid. Waaronder ScaleUp Company samen met Pieter van Osch waar ik Kees van ken.

 

Sinds z’n eigen groeiopleiding aan het MIT executive center heeft hij een enthousiasme ontwikkeld om ook andere ondernemers meer aan zichzelf te laten werken.

 

Kees spreekt regelmatig over groei. Daarnaast investeert Kees in bedrijven. Kees kijkt hierbij vooral naar de ondernemers, de ambitie en de intrinsieke groeipotentie die het bedrijf heeft.

 

In dit gesprek met Kees doorlopen we de ontwikkeling van zijn bedrijf vanuit de studententijd. Hoe een leuk bijbaantje veranderde in een onderzoeksbureau. Het inzicht dat je het rapport van een onderzoek vaker kunt verkopen was de sleutel.

 

Met het hard werken werd het bedrijf steeds groter. Een afsplitsing van het bedrijf werd na 3 jaar verkocht voor tientallen miljoenen verkocht aan het Amerikaanse bedrijf ISS. Door een aantal omstandigheden werd Kees niet lang daarna CEO van datzelfde bedrijf.

 

De ontwikkeling van Kees zelf als ondernemer werd aangewakkerd door een andere ondernemer. Met de inzichten uit de studie en kennismaking met Verne Harnish werd duidelijk dat groei van je bedrijf en het ontwikkelen als ondernemer ook in Nederland op de agenda moest komen.

 

NLgroeit is een van de initiatieven die Kees ontwikkelde voor meer groei van de bedrijven in Nederland. Ik heb genoten van het gesprek met Kees op een mooie vrijdagmiddag in Haarlem en inspiratie gekregen om aan de slag te gaan met groei.

 

Veel plezier met de inzichten van Kees.

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Vandaag het gesprek met James Schramko.

James is based in Sydney Australia and has started, developed and sold multiple successful businesses.

 

A passionate father, investor, surfer, husband, coach, mentor and lover of freedom, James excels in making the complex world of business simple so that your quality of life can improve.

 

When James started online he was a General Manager working with Mercedes-Benz commanding a large team of employees in a multi-million dollar business by day and an online marketer by night.

 

Since buying his first laptop in 2005 James has sold well over TEN million dollars online.

 

Author book ‘Work less – make more’

 

We talked about how James uses his favorite way of creating content to get him new clients continuously. How he has added really short videos to his channels. With smart outsourcing creating all this content cost James not much time and he loves doing it.

 

James explains the importance of clear numbers to track the effectiveness of what you are doing in your business. How you can increase the results by improving just two things.

 

James gave some background of the size of his business. Also, he gives some background on the diversity of activities he is doing to be financially secure and why this is important.   

 

Don’t forget to get his book Work Less – Make More on Amazone or via SuperFastBusiness.com

And of course, he shares the secret weapon for high performance as an entrepreneur.

Enjoy the insights with James.

Let’s get started…

Show Notes

Episode 167

https://www.superfastbusiness.com/

https://twitter.com/jamesschramko

https://www.silvercircle.com/

https://www.linkedin.com/in/jamesschramko

Transcriptie:

Erno: Hello and welcome to James Schramko. James is based in Sydney Australia and has started, developed and sold multiple successful businesses. Welcome James! It is so great to have you and I admire the way you grow businesses. Your life seems so balanced between family, surfing and your work.

James: It is not accidental, I come from quite some time of crafting the skill of designing your life around the things you want to do and creating a business that can actually do that.

Erno: Your number 1 priority is to get your surf in each day.

James: That is true, I do plan my surf as a daily ritual, it teaches me a lot about life.  It is important to have some time away from devices and get back to basics. Spend time in nature, it is very calming and very good for your business as well as you come back recharged. Fun but also a great excersice.

Erno: How much time do you think you need to replenish every day?

James: In the USA for example, the average adult watches 6 hours of video a day. That is a lot. I need at least an hour a day. In some cultures, people are a little more outdoorsy. If you do not leave your house daily, I would be concerned. Just go for a walk, it is good to go barefooted. I don’t like my feet constrained.

Erno: Interesting, I do run a lot but with my shoes on. I think that people in the Netherlands are quite outdoorsy, it is a small country so we use the bicycle a lot. To get back to your business, you have a lot of things automated or outsourced. That was a choice for you. However, when you started working in cars, you worked a lot of hours.

James: I did, at one point, I did the car dealership by day, where I was general manager and my own company by night. I was teaching myself how to market online. I saw the opportunity but I did not yet know how. The contrast was interesting, by day, everyone else was doing al the work and I was doing everything. It was progressing slowly and understood that I needed to hire people to do certain tasks. Then I started growing, with a support desk and someone who wrote articles. I still have a small team of 5 fulltime people. It allows me to focus on the things that I am good at. Outsourcing support very soon is important because you can’t really grow without good support. With an online business, support is required for even the most basic things. If you can answers questions about your products, you will improve your income. Could you hire someone for a fair wage to do that for you? It is a relatively easy thing to find help for. You can then focus on your core business. The same might be true for articles unless you are a brilliant writer. The content I create usually comes from audio being transcribed. I never touch the keyboard, my team does that for me. The key is to find out what you’re good at.

Erno: You have always been pretty clear about that. I meet a lot of entrepreneurs who find it easier to write than to record or video themselves because it seems easier to them.

James: It comes down to personal preferences. Some like audio, some like video, such a Casey Neistat. Some like the getting up early to write. Just embrace what you like and work it. Don’t be something you don’t like. I like talking, I’ve had a podcast for some 9 years now where I talk and record it. That podcast is the fuel for my business and I feel comfortable doing it for such a long time.

Erno: When did you see that clients came in through the podcast? When do they become customers?

James: It depends on where they are in the buying window. If someone comes across your podcast where you talk about their problem with a solution, it will let them trust you and buy. I noticed people buying from the very start. And also featured in other podcast and the one that kickstarted that was when I was a guest at the Small Business Podcast. On that podcast, I offered a DVD course. We made a lot of sales after that. I saw a direct correlation between sales and that podcast, It encouraged me to list my episodes on Itunes. I realized how powerful that was.

Erno: Recently, you have added these 1-minute videos to your content.

James:  If you want to make longer videos, it costs a lot more production hours. However, if you possess an iPhone or some other camera, you can start. Just film a short video of a minute, who are easy to script and film. I use a framework called TEA, Topic, Explain it, Answer it. Snack-sized content, it is easy to digest. Make the customer aware of your existence, we post 1 of these videos on social media each day. We get a high amount of exposure. We get about 10.00 views a month. These also yield sales, it costs me about 8 minutes a week to make all these videos. At that start, there was no editing, now we just add a bumper. A 1-minute video will play on Instagram on full. Keep it short. Most people will watch it all the way through. It drops after 2 minutes. For instance, if I’m in my car and have an idea, I’ll just record it there. Sometimes I record 20 at once.

 

Erno: Thanks for the wonderful conversation today James!

James: You are very welcome Erno.

 

Vandaag het gesprek met John Kivit.

John Kivit is multi-ondernemer en directeur van Shareforce, dé pionier in Nederland op het gebied van app-ontwikkeling. Met meer dan 25 jaar ervaring in marketing en technologie kent hij alle ins en outs van het vakgebied.

Hij is betrokken geweest bij de ontwikkeling en lancering van meer dan 100 Nederlandse apps.

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Vandaag het gesprek met Linda Spaanbroek en Angela Mastwijk.

Linda en Angela zijn bekend van de de podcast “De slagersdochters radioshow: Geluk in de aanbieding”. Ze geven coaching en training op het gebied van leven, geluk en ontstressen via Shift Academy. Ze hebben samen het boek geschreven “Het mag ook makkelijk. Stop met ploeteren, vind geluk.” Het boekje geeft je een eerste kennismaking met de 3 principes.

 

Het is een bijzondere podcast aflevering geworden.

Linda en Angela nemen jou en mij mee in de wereld van de 3 principes. Wat zijn de 3 principes en wat betekent dit voor hun leven.

 

Linda ken ik al langer uit de wereld van de online marketing. De wereld die ze een paar jaar geleden achter zich heeft gelaten. Een wereld vol met doelen, acties en stress voor haar. Waar ze nu heel ontspannen samen met Angela werkt.

 

Angela die afscheid heeft genomen van het gebruikelijke leven door in een camper te gaan wonen.

 

Een mooi gesprek waarin ik vooral veel leerde over gedachten en het effect op hoe ik handel en leef. Kloppen die gedachten wel? Leer hoe jij als ondernemer minder stress ervaart en ontspannen onderneemt en doelen bereikt die voor een ander belangrijk lijken.

Veel plezier met de inzichten van Linda en Angela.

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Vertrouwen krijgen door doen.
De volgorde om vertrouwen te krijgen is:

1. Inzet – je bent gedreven om het te laten slagen
2. Moed – je hebt moed nodig om de sprong te wagen
3. Bekwaam – doordat je het vaker doet wordt je bekwaam
4. Vertrouwen – doordat je bekwaam bent heb je vertrouwen gekregen.

Focus dus op inzet en moed (eventueel met wat aanmoediging) om het te doen.

Dan komt bekwaamheid en vertrouwen als vanzelf.

Mijn naam is Erno Hannink en ik deel mijn opgedane kennis, ervaringen en expertise met jou. Ik coach bedrijven bij het formuleren van een online strategie en de implementatie daarvan.

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Hallo en welkom bij aflevering 163 van de Erno Hannink Show. Waar je leert van ondernemers en ondernemende mensen die bijzondere resultaten bereiken, hoe ze hier gekomen zijn, wat ze doen, de strategie en hoe ze klanten klanten krijgen.

Mijn naam is Erno Hannink en ik deel mijn opgedane kennis, ervaringen en expertise met jou. Ik coach bedrijven bij het formuleren van een online strategie en de implementatie daarvan.

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Mark E. Green is a strategic advisor and coach to mid-market CEOs and executive teams worldwide. Driven by a relentless passion to liberate human potential, he has addressed, coached and advised thousands of business leaders across a wide range of industries. Mark deeply believes every CEO has the ability to unlock more of their own potential and, in turn, to help their people do the same.

Mark has helped his clients overcome major obstacles, deal with tough decisions and generate breakthrough results. His integrity, direct style and powerful intuition accelerate team performance, distribution of decision-making, productivity, revenue and profitability. Importantly, Mark’s clients report significantly lower stress, reduced time consumed by the business and vastly improved life balance.

He is a Core Advisor to Gravitas Impact Premium Coaches (formerly Gazelles International), a Mentor to coaches worldwide, and an active contributor to programs and content for their global ecosystem.

Enjoy the insights with Mark.

Let’s get started…

Show Notes

Episode 161

dailystoic.com/new-start-here/

https://performance-dynamics.net

https://www.linkedin.com/in/time4change/

How to hire a coach http://performance-dynamics.net/how-to-hire-a-coach/

Books:

Presuasion

Influence

Transcriptie:

Erno: Today, I am talking with a special guest, who I met in New York where Mark gave a workshop. This was part of the book he is about to release. It was very intense and good. Welcome Mark.

Mark: Thank you Erno, great to be here.

Erno: You’ll be releasing your book in September 2018, I think you all should read it. The book helps you get clear on points that you are not reaching. How did  you come up with the idea of the book?

Mark: It came after many years of living my own life and working on my own. The evidence that there was something missing kept on growing. It stopped me and my clients from getting the succes we wanted. I knew how to do things and did not learn new things and how to do those. I had a hard time asking direct questions. I knew how to ask them and that I had to ask them, yet I was unable to do it. There was something missing, preventing me from doing it. The clients I have today have the same issues. they know how to do it, the have the strategy, but they are not doing it. The premis of the book is the missing parts, why you are not doing them and tools on how to do them.

Erno: Can you name some examples of direct questions?

Mark: A direct question to a CEO could be pointing out a contradiction. This is pretty common. A CEO can say one thing and then say something else a minute later. I have to them there. It’s the ability to operate with high confidence without worrying about respect or being liked.

Erno: If you have respect, are you then also liked?

Mark: Not necessarily. I have plenty of clients and I am not the favorite everywhere. I may not like my docter, because he causes me pain. But I respect him and the next, I like him just fine.

Erno: How long have you  been a coach?

Mark: I’ve had my own practice for 15 years. The last 10 have been in the current format of meeting with the entire executive team.

Erno: How many clients do you have?

Mark: At the moment I have 11 clients. It is considered full at 12 clients, which depends on the circumstances.

Erno: That might not sound as a lot for some listeners. Do you spend a lot of time with them?

Mark: Haha, this cuts right into the core of my business, to create a lifestyle for myself. Have a dramatic impact on clients while maximizing my lifestyle and flexibility. I see each client once a month. Half day monthly, full day quarterly. I have much time to make the coiches I want and to keep on learning. I also spent a lot of time on the book.

Erno: A beautiful but intense way of spending time. You have a lot of time to develope yourself. What coiches did you make to be able to do that.

Mark: I have a saying. that I’m not sure how will translate or not but I I say I eat my own dog food or take my own medicine. When I started my practice in the current model again about nine or ten years ago,one of the puzzles that I set out to solve was how can I create a practice that creates incredible value for my clients and allows me the lifestyle of the time profile that I want. It took me about two years to really work through the strategy of how I was doing this and by the way a lot of the the issue of course was was myself in my own mind which which again gets back to that I knew what to do and I knew how to do it but I was preventing myself from being able to do it  and so they were some of my own learning that occured at that time as well. But it was putting that strategy in place that allowed me to be able to make the choices that  I make. In any great strategy it’s about saying no to a great many things and so when you say make the choices in my mind. The things that I say no to are the things that I think many other consultants and coaches say yes to because they’re not as confident in their value. What I mean by this is things like “so Mark, who will be taking notes in minutes during our meetings with you?”. My answer is that it’s not me that’s you, the client. Because it’s your content,  it’s your information and there’s a million little things that come up that for a practitioner, it becomes very easy to say yes to that I am saying no to because it’s very well aligned with my strategy and before any of your listeners think wow he sounds very mean or not a very good coach, it is about settin boundaries. People respect you for who you are. One of the indicators of respect is when the conversation drifts away form the topic and someone in the room says that we should no be having that conversation with Mark in the room. The clients see me the same way as i see myself.

Erno: What were some of the things that you have learned?

Mark: I’ll start with an external example. I had the benefit of meeting and spending time with Bob Bloom who is the former CEO of XXXX, one of the greatest adverstising agencies in the USA. They helped South West Airlines rise to power. We talked about finding my who, my core customer. It was very insightful. I made my customer more inclusive. He helped me to nail it down and say no to the wrong kind of CEO’s.

Erno: I always talk about this with my clients. I’ve learned from the sessions with Verne Harnish, that hyperspecialization is important. I wrote a workbook around that term. Be very clear about your clients.

Mark: There is a great fear here, the fear of missing out on clients

Erno: Okay, thank you Mark.

Mark: Thanks for having me!

 

Vandaag het gesprek met Madelène Spaan. Sinds 16 jaar jaar ondernemer  en eigenaar van &ME eventmarketing. Events, merkactivaties en live communicatie.

 

Daarnaast is ze eigenaar van MovingWomen, a female marketing and branding agency. Bureau waar de vrouw als consument of belanghebbende centraal staat.

Madelene spreekt op het gebied van gelijkwaardigheid, inclusiviteit en personal branding. Ze ziet zichzelf als een business hippie en werkt daarom graag voor merken die het béter willen doen. Die willen zaaien om te oogsten.

In dit gesprek komen we langs de liefde voor new timers en haar eerste bezoeken aan het circuit van Zandvoort op haar 16e. Ze legt uit waarom alle verschillende opleidingen en functies juist samenkomen in haar bedrijf.

Madelene vertelt over waarom ze voor zichzelf begon als ondernemer. Wat ondernemen in de huidige tijd anders maakt dan een aantal jaren geleden met name als solopreneur.

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Vandaag het gesprek met Esther Gons.

Esther is founding partner van NEXT Amsterdam, investeert en coached digitale startups en helpt bedrijven met hun digitale innovatie. Wat heb je nodig om succesvol innovatie te schalen binnen een organisatie.

Esther is co-Auteur van het boek ‘De corporate Startup” dat dit jaar de internationale award managementboek van het jaar won op het gebied van innovatie. Esther is al ruim 20 jaar ondernemer, visueel strateeg, met een passie voor het bewijzen dingen anders kunnen.

Esther ken ik uit de tijd dat we als blogger naar events als Le Web en Next ging. Esther legde presentaties grafisch vast, waar ik video en tekst gebruikte. Met Esther sprak ik over te vroeg zijn met nieuwe producten en diensten. Wanneer zij er genoeg van had gingen andere bedrijven er echt commercieel van profiteren.

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