The Story Drive framework for more impact with your business – Bernadette Jiwa

Vandaag het gesprek met Bernadette Jiwa.


Bernadette is a recognised global authority on business philosophy and the role of identity and story in business, innovation and marketing. Named by Smart Company as one of Australia’s Top Business Thinkers in 2018, she is the author of seven best-selling books on marketing and brand storytelling. Bernadette advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they’re proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).


I have started to read her books and posts a few of years ago. She publishes her short posts with great insights every Monday, Wednesday and Friday. Her first book that I read was Fortune cookie principle. A week ago I purchase Story Driven, her latest book. The books help me to find my backstory and start to use it. Enjoy some back stories by Bernadette in our conversation.


I was a bit nervous for this conversation because I had spend time preparing the conversation. What I hope to accomplish is that you get to know Bernadette a bit and learn about using the backstory for your business.

Enjoy the insights with Bernadette .



Show Notes

Episode 153


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