Get better clients by improving the positioning of your product – April Dunford

Door Erno Hannink | Podcast

nov 28

April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups. 

She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

Just one tweet got me to learn more about positioning and April Dunford. One tweet by Rand Fishkin made me buy the book and read it right away. Obviously Awesome is a great book and easy to read so I read it in two days and started applying the basic steps with one of my clients that really needed a better positioning of their product. The energy from that 30 minutes with client was great and got them to interview their target client again with the tips from April.

This was a great conversation to learn more about April and how she got into the world of positioning and why she is the best in this niche now. An important topic for most entrepreneurs if you want to attract better clients.

You have a problem with the positioning of your product when your Current customers love you, but new customers can’t figure out what you’re selling.

And it is good to know that you can always reposition a product.

Enjoy the insights with April.

April’s boek vind je hier Obviously Awesome



About the Author

Erno is de Business Coach voor ondernemers met 8-25 medewerkers. Ik help ondernemers bij beslissingen voor meer resultaat zonder harder te werken. Mijn unieke eigenschap is vragen stellen vanuit oprechte nieuwsgierigheid en de essentie van de lessen te benoemen. Drie keer per jaar organiseer ik het 4B evenement, voor ondernemers die met andere ondernemers willen sparren over onderwerpen als focus, missie, winst, communicatie, marketing, medewerkers en meer. Erno is auteur van 10 boeken, 1000+ artikelen en host van de podcast de Erno Hannink Show. Lees meer over Erno Volg de nieuwste artikelen via e-mail (zie onderaan deze pagina) de RSS feed of via LinkedIn.