Tag: author

What is your team that moves this? – Mikael Krogerus

Vandaag het gesprek met Mikael Krogerus. Mikael is a Finish citizen, raised in Sweden and Germany. He holds a degree from the alternative business school The Kaospilots and has worked as a copywriter for various ad agencies and as a reporter for magazines.  Together with Roman Tschäppeler, he co-authored five international bestsellers, among others ”The… Lees verder What is your team that moves this? – Mikael Krogerus

Find an awesome name for your product – Alexandra Watkins

Vandaag het gesprek met Alexandra Watkins. Alexandra is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names.  Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10… Lees verder Find an awesome name for your product – Alexandra Watkins